A large number of business leaders are concerned that their companies are missing out on the transformational benefits made possible by generative AI, according to a new report from Salesforce.
The survey of 600 UK tech and business leaders found that almost nine in ten (89%) see data management as a higher priority as they face useful AI technologies.
Poor housekeeping appears to be the cause of a growing disparity between companies that do and do not adopt AI, with many simply unable to adopt the productivity tools due to poor existing solutions.
Generative AI is only good if your company is ready for it
Companies have no shortage of data, and many business leaders agreed that their data can help them address future security threats. However, employees are increasingly overwhelmed by a sea of data that only automation and AI can filter with any measurable speed and success.
Salesforce Chief Data Officer Wendy Batchelder said: “The AI revolution is actually a data revolution, and a company’s AI strategy is only as strong as its data strategy, with trust at its core.”
Salesforce is a company that has paid a lot of attention to generative AI and has implemented numerous tools across its business in recent months, including its own Einstein GPT technology.
The research shows that 81% of IT leaders are investing in more data analytics tools, and another 75% in training, indicating a clear appetite for generative AI.
Improving data quality remains a priority for IT leaders ahead of an AI overhaul, and preparation is key.
Batchelder added: “Managing data is the most important action a company can take to successfully implement generative AI. To manage data effectively, leaders must use data governance strategically and invest in a strong culture now more than ever.”